Lucas is a Hong Kong-born, London-based art director and designer. He collaborates with brands to map out creative solutions that resonate with their stories.
Where the
—passion lies
Coming from a hybrid background in English Studies and Communication Design, Lucas finds joy in bringing brands to life through strategic design direction. With over a decade of experience in the creative industry, he takes a purpose-driven approach—rooted in visual research, market analysis, and conceptual thinking—to uncover opportunities and meanings for brands. He is also dedicated to fostering inclusion and accessibility, striving to build a more inclusive design culture through his work.
Here
—and—now
Following his masters exhibition, Lucas returned from the UK to Hong Kong, where he cut his teeth and gained hands-on experience at a boutique design studio. He worked across a range of creative disciplines, from branding and art direction to print and event marketing.
Lucas later joined the Brand Design team of WGSN, a global trend forecaster, where he oversaw the brand's visual identity and marketing assets. He also contributed as a trend researcher, uncovering compelling stories, up-and-coming brands, and consumer insights across the APAC region.
With a keen eye on emerging trends, Lucas consistently leverages fresh insights to shape brand design strategies and elevate user experiences.
From concepts
—to life
⟶ Experiences
Art Direction
Brand Strategy
Brand Design
Visual Identity
Typography
Print / Publishing
Marketing Design
Social Media
Event Collaterals
Editorial Design
Packaging Design
Photography Direction
Web Design
UX/UI
HTML / CSS
Translation
Due to NDA, portfolio is available upon request via email.
